Women need to be aware that social media can help them to develop a research profile. the following SWOT analysis can be useful in making a decion whether to use or not use social media.
Strengths
has a global presence
it integrates numerous communication strategies in one platform, i. e. audio, voice and graphics in one
two way communication with instant feedback for as long as there is an Internet connection
cheaper way of communicating
fast in real time
allows tapping into someone's life e.g students
easy to learn
Weaknesses
it is permeable i. e. private versus public
might be costly
dependent on Internet
authenticity is an issue
information overload
removes human element
addiction
reduces time and concentration on other things
by in from key-stakeholders
Opportunities
build a research profile
marketing
advocacy and social chnge
building and maintaining networks
Threats
privacy and security issues
fake news (hoaxes)
blurring social boundaries
cultural dilusion
policies and regulations in various organisational an institutional settings
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